Made For Us

The homepage and product pages buried the information shoppers needed first, making the path to purchase longer than it had to be.

• Reworked the content hierarchy around what shoppers actually read first
• Rebuilt the above-the-fold section to lead with the core message
• Shortened and clarified the path to 'Add to Cart'
• Tightened layout and copy for a cleaner reading flow

A clearer brand story and a more direct route to purchase, with the most persuasive content where shoppers see it first.