B2B Service · Lead-Gen Homepage
BrightLink AV
Homepage redesign & CRO·2026
The challenge
A service-led AV company needed a homepage that generated enquiries — not a product page dressed up as one.
What we did
- Restructured the homepage as a conversion-focused landing experience
- Put a clear lead-capture path front and centre without feeling pushy
- Led with the service and outcomes the buyer cares about
- Made the 'request a quote' action obvious on every screen
The outcome
A homepage built around lead capture, guiding visitors straight to a quote request instead of leaving them to wander.
HomepageLead captureConversion